Personal Branding can be a powerful tool to help define and guide your career path and / or business and the benefits are endless.
Knowing who you are is the first step to defining your superpower, but there is more to it. Whether looking into that second career, plans to move up in your current organization, job change, planning to start a business, have your eye on your dream role, or are just not sure yet, defining what’s important to you; the value you bring, skills that you have, your competitive edge and understanding your gaps in skills, education, or certifications can lead you to defining your brand and a roadmap to achieving it.
Your Personal Brand is Your Mission, Vision & Values and should work much like an organizations Mission, Vision & Values. Everything you do on a daily basis and decisions made should directly correlate to your brand. Defining Your Brand will inform your resume, job search, career roadmap, social media identity and elevator pitch. Branding should begin now, now when you are actively making a change. It requires time and thoughtful retrospection, analysis and planning.
Exercise Your Brand
An extension of Your Brand is how you market and communicate it. Again, this should occur on a regular basis, while in your current role and NOT when you are ready to move to a new one. Deciding the best outlets to use, depends largely on your brand. If in a professional arena, LinkedIn is an obvious choice, but its not the only one. It’s important to understand your audience and that should help you determine the best pathways for marketing Your Brand. Becoming a subject matter expert is a good way to developing a good following, whether via a blog, daily postings and commentary, as a speaker, or even in a volunteer leadership role.
Your elevator pitch to perspective clients, investors, hiring managers, or referral partners should be tailored to the audience to ensure you are speaking the same language. Your Pitch should be dynamic and flexible to meet the changing needs and perspective of the people your trying to influence.
Start now and Exercise Your Brand often.